Affiliate marketing is buzzing on TikTok these days, with people posting wild earnings screenshots and hints about easy commissions.
One program making big waves right now is Nicholas Fowler’s Affiliate Formula. The promise?
Jump into TikTok Shop affiliate marketing and earn a full-time income simply by creating videos and sharing links to trending products. You’ve probably seen those testimonials flashing daily earnings and quick wins online.
In this review, I’ll break down what’s included, how the TikTok Shop model works for affiliates, what you get as a member, and who is a good fit (or not).
If you want all the details before you spend your money, keep reading—especially if you want to see my #1 pick for affiliate marketing training that delivers long-term business skills beyond TikTok trends.
Free Access to the STARTER MEMBERSHIP which includes:
- 8-lesson core niche training
- WA help/community access (2.5 + million members)
- 7 days of coaching/mentoring from me
- And more…
The Basics: What Is Affiliate Formula?
Affiliate Formula is a training program designed by Nicholas Fowler to show students how to earn commissions as affiliates using TikTok Shop.
The whole idea is to unlock a low-cost way to get into affiliate marketing using short-form video, specifically by promoting products featured in TikTok Shop and earning a cut of each sale, sometimes even without buying or holding inventory yourself.
While TikTok is loaded with all kinds of side hustle tutorials, Affiliate Formula zeroes in on a specific, repeatable process: find “viral” products listed on TikTok Shop, post short video reviews or unboxings, and drive viewers to your unique affiliate link embedded straight in the video or the TikTok Shop carousel. You get paid a commission when someone buys.
Nicholas Fowler, the course creator, says he’s personally earned multiple six figures using his method.
As with any online program, results will always vary. Fowler has a pretty big TikTok presence and is known for teaching the ins and outs of short-form affiliate video.
Affiliate Formula is hosted on the community platform Skool, which works as a private group and course hub combined, with lesson modules, an active discussion feed, regular calls, and extra resources.
The structure is user-friendly for beginners, yet it contains a lot of info for those wanting to grow with automation or content systems.
Compared to most affiliate programs, Affiliate Formula stands out thanks to how closely it works with TikTok’s shop feature and how practical the content creation process is (no crazy editing software or fancy cameras—you can start with a phone and some grit).
Recommended Reading: My Lead Gen Secret Review: A Lead Goldmine Or Waste Of Time?
How Does Affiliate Formula Work?
TikTok Shop is a relatively new feature in certain regions where users on TikTok can browse, shop, and buy products without ever leaving the app.
Brands and creators list products here, and approved affiliates can pick items, generate their links, and instantly earn commissions when products are sold thanks to their videos or recommendations.
This is a fresh take on affiliate marketing compared to the old format, where you’d make a blog, work on SEO, and send visitors to Amazon via a custom link. Here, the whole process happens inside short videos.
Here’s the step-by-step process taught in Affiliate Formula:
- Product Research: Look for trending, high-converting items in TikTok Shop that you can promote. The training helps you spot winners by using TikTok’s search and competitor-checking tactics.
- Creating Content: Film simple TikTok videos endorsing, unboxing, or discussing the product. Fowler’s approach makes it possible to not show your face or even own the product in some cases—using creative editing, stock footage, or screen grabs.
- Affiliate Setup: Get your special affiliate link inside TikTok Shop’s affiliate dashboard and attach it to your video, either through the clickable carousel or profile links (depending on your account status). All commissions are tracked in TikTok’s system.
- Scaling Up: Once you’ve got a product and a video angle that “hits” and starts getting traction, your focus is scaling—posting variations, trying other products, or ramping up with AI tools to create more content.
- Community & Coaching: The program includes weekly live coaching sessions, Q&A inside the Skool group, and feedback from Fowler and guest coaches watching the TikTok algorithm.
Affiliate Formula splits its training into several major modules, each using short videos and practical examples:
- Product Research Deep Dive: How to filter TikTok Shop for high-potential evergreen and trending products. This even includes Fowler’s private database of top offers.
- Video Content Bootcamp: The chunk of the course that walks you through video creation from the ground up, with script templates, finding b-roll, filming tips, and using voiceover tools. You get extra focus on “faceless” strategies for people not wanting to go on camera.
- Scaling and Automation: Once you find what works, there are lessons on batch-editing, AI tools (like ChatGPT), and outsourcing tips to help keep you producing videos without burning out.
- Community Support: Members join a private chat feed, attend coaching calls, and tap into resource drops. There’s a steady stream of new tips, and case studies show what’s going on.
Affiliate Formula emphasizes working efficiently.
Fowler recommends you make the most of TikTok’s built-in AI features, viral trend tools, and content batching for a smoother earning process—no need to glue yourself to your phone all day.
Who Should Join Affiliate Formula?
This course mostly speaks to people who want in on the TikTok affiliate wave, especially if you want to avoid building a website, wrestling with complicated tech, or grinding on SEO for months.
Your phone is your primary tool, and the pressure to show your face is pretty low—even shy creators can stick to faceless video templates.
In my experience, here’s who will get the most out of Affiliate Formula:
- TikTok newbies or those with some experience: No need for a huge following—just some comfort with TikTok makes it smoother.
- People who enjoy social content: If you like watching or creating quick videos and can follow directions, you’ll find the system easy to jump into.
- Side hustlers on a budget: The methods don’t need a pile of startup money. You don’t have to buy pricey gear or ads (unless you want to test paid strategies for extra speed).
- Those seeking quick entry: No Google ranking or hairy setup. You can promote products within a day of joining TikTok Shop’s affiliate program.
But some folks likely won’t get much from this model:
- If making videos—even faceless or off-camera—is a no-go for you, move on.
- If TikTok Shop’s affiliate access isn’t available in your country yet, you’ve got to wait until TikTok rolls out the option more widely.
- If you want a business with total ownership (such as your own domain and email list), remember TikTok still calls the shots—you’ll want to add other channels eventually.
How Much Does Affiliate Formula Cost?
Affiliate Formula runs as a monthly membership, about $500 per month.
This gets you the whole course, updates, access to the Skool community, and weekly coaching calls. You can look up the latest price or join on the official signup page. Just be aware, pricing can switch up as the program grows.
A straightforward 30-day money-back guarantee is in place, so you can explore the program, post questions in the group, and binge-watch the material risk-free for around a month before making up your mind. There’s no lock-in—cancel anytime via Skool, and your access lasts to the end of your month.
Some extra (totally optional) expenses might come up if you want to grow faster:
- AI video or voice apps (most are free or cheap, but advanced versions can have costs)
- Accessory upgrades for your phone like tripods or lights—again, only if you want to get fancy
- A small paid ads budget if you want to test TikTok boosts (most folks rely on free, organic reach)
No sneaky upsells are stuck behind the main offer, but Fowler sometimes runs premium “done-for-you” options, like extra content packs or personalized coaching, completely up to you.
Pros and Cons of Affiliate Formula
I’ve tested loads of affiliate marketing courses in the last decade. Affiliate Formula comes with some next-level cool perks, but a few realistic downsides you should weigh.
- ✅ Beginner-friendly structure: Step-by-step methods, real cases, and lots of templates mean you won’t get lost as a newbie.
- ✅ TikTok Shop market is heating up: The field is red hot with new affiliate deals popping up weekly and minimal barriers to entry.
- ✅ Community & support: Skool’s group is hopping, and weekly calls keep you on top of TikTok’s changes and new Shop features.
- ❌ Limited access: If TikTok Shop’s affiliate features aren’t available in your region, you’ll be sidelined until it launches there.
- ❌ Dependence on video reach: Income goes up and down based on video views. You’ll have to adapt as TikTok’s algorithm changes.
- ❌ Risk of relying on one platform: TikTok ultimately makes the rules: changes in policy or restrictions can hurt your side hustle. You don’t own your audience or buyer list.
- ❌ Most reviews are internal: Detailed third-party reviews are still rare, so the bulk of success stories come from inside Fowler’s group.
- ❌ The course is expensive
Is Affiliate Formula Legit or a Scam?
TikTok affiliate marketing is full of big promises and wild screenshots, so skepticism is healthy.
From what I’ve seen in the group, the method is legit and works for people ready to put in the work.
It’s not instant, but real members earn anywhere from $50 to $500+ daily following the process shown in the course.
Most of the testimonials live inside the Skool group itself, so you don’t see many blogs or YouTubers tracking progress in detail.
Partly, that’s because this model is so new, and partly because the biggest wins get kept close to the vest. TikTok Shop as a feature, however, is legit—a built-in part of the TikTok platform that pays directly.
The “red flags” here are classic for any digital training: the inside group is more positive than anything outside, and there’s a lot of hype around “quick wins.” In practice, steady work matters way more than luck.
Affiliate Formula, when stacked against other TikTok affiliate courses (many asking $997+), is lower in risk and hype. Fowler personally answers questions and keeps the system updated.
You’re not buying a push-button cash grab here—it’s not a scam. TikTok pays commissions directly, not Nicholas Fowler.
My Real-World Verdict: Is Affiliate Formula Worth It?
If you’re excited to get into TikTok affiliate marketing—and especially if you’re open to testing video ideas and hustling daily—Affiliate Formula is a smart starting point. The community, up-to-date training, and templates help even green beginners get rolling faster.
The catch?
You’re riding on TikTok’s rules and video reach. It’s great for quick wins, but it’s not a stable, recurring income source you “own.” The most successful members treat TikTok Shop affiliate income as one stream among others.
If you dislike content creation or hope to avoid relying on big social platforms, this isn’t your jam. If you are more interested in building an entire website or a long-term brand will want to check out a different approach. Still, the skills and video frameworks Fowler teaches could carry over to other social channels as well.
If you want a lower-pressure way to break into short-form affiliate marketing—without a lot of tech or a giant investment—Affiliate Formula is worth a look.
Just know you’ll need to be hands-on and adapt as the platform evolves. It isn’t magic, but it’s a very current method that works for diligent members.
Is There a Better Alternative? My Top Recommendation
If you want something steadier, where you control your brand and get way more options for income, my main pick is still Wealthy Affiliate (using my affiliate link). This platform has thrived for almost 20 years and teaches big-picture affiliate marketing—building websites, SEO, content, and social media.
Why do I suggest Wealthy Affiliate if your goal is a real business instead of chasing just the latest TikTok trend?
- Own your brand: You have your website and email list. These outlast any algorithm shakeup.
- Step by step lessons: No fluff, just clear instructions and hundreds of updated training videos.
- Community and live support: Get advice and answers 24/7 from pros worldwide.
- Freedom to pick any niche: Promote literally anything—physical, digital, or service-based offers from all over the world.
- Free test drive: Try the system at zero cost and decide if it fits, before you pay a dime.
Affiliate Formula is fantastic for those chasing TikTok side hustles, but Wealthy Affiliate gives you a stable base for a real business. If you use my link, I’ll personally help you set up your first site, choose your focus, and join your first affiliate program inside their active group.
Click here to try Wealthy Affiliate for free and check out their training. I’m available for help and Q&A right inside the platform.
Free Access to the STARTER MEMBERSHIP which includes:
- 8-lesson core niche training
- WA help/community access (2.5 + million members)
- 7 days of coaching/mentoring from me
- And more…
FAQs About Affiliate Formula (Nicholas Fowler & TikTok Shop Affiliates)
Is Affiliate Formula beginner-friendly?
Yes, Affiliate Formula is easy to follow even for people with no TikTok Shop or affiliate marketing history. There are plenty of templates, walk-throughs, and live support to make getting started a breeze. As long as you’re able to make short videos and follow along, you’ll be right at home.
Do you need a big TikTok following to get started?
No established following is needed. The course walks you through kicking off a new account and making content that could go viral or catch TikTok’s attention. Some members stay small and still make sales, while others grow big followings in time.
Can you make a full-time income with Affiliate Formula?
It’s possible, but there are no sure bets. Some members share earnings of $50–$200/day, and a few report higher, but steady effort and smart product choices are what matter. Expect most videos to be average with a few that take off. Daily action and testing is the name of the game for anyone looking to hit full-time numbers.
Is TikTok Shop available in my country?
TikTok Shop’s affiliate feature only works in some countries (like the US and UK now), with gradual rollout elsewhere. If you can’t access it in your region, check TikTok Shop’s official page for updated info. Otherwise, you’ll need to wait.
What happens if I cancel my Affiliate Formula subscription?
If you cancel, you’ll lose course, community, and live coaching access at the end of your billing period. You keep anything you’ve already learned and can still promote TikTok Shop products as an independent affiliate, just without new content or group support from Fowler’s program.