The affiliate marketing world moves fast, but every so often, something comes along that gets everybody talking.
Lately, that “something” is OfferLab, the new affiliate and creator marketplace headed up by none other than Russell Brunson. Yes, the ClickFunnels guy himself. More and more marketers are checking it out, and OfferLab is already starting to pop up in tons of affiliate communities and mastermind groups.
With all this buzz, I wanted to dig into the OfferLab platform myself and give you my full, hands-on review.
A lot of people are wondering: Is OfferLab really a better choice than the old school options like ClickBank, especially for affiliates and digital product creators?
This review covers everything I’ve learned—from my overview of the main features to a detailed look at OfferLab’s strengths, weaknesses, pricing, and who it’s actually a good fit for.
If you’re thinking of jumping in or just want to see what the hype’s about, this is the place to start.
And stick around till the end of this blog post, I’ve. You got a special surprise for you. I am going to show you How To Work With Russell and his Offerlab Team And Make Your First $1000 per Month Online. Don’t want to miss that.
Free Access to the STARTER MEMBERSHIP which includes:
- 8-lesson core niche training
- WA help/community access (2.5 + million members)
- 7 days of coaching/mentoring from me
- And more…
What Is OfferLab?
OfferLab is Russell Brunson’s big play in the affiliate marketplace arena, and as of 2025, it’s picking up speed with digital creators and affiliate marketers who want a more collaborative, clean, and modern platform.
At its core, OfferLab is a meeting ground—a place where affiliates and digital creators connect to promote, build, and optimize offers together. You could call it an affiliate marketplace, but there’s more to it than a simple product directory.
Unlike older platforms like ClickBank or JVZoo, which basically act as big product warehouses, OfferLab centers around collaboration.
Instead of just slapping up an offer and hoping for a few random affiliates, creators on OfferLab work directly with affiliates to build better funnels and tweak campaigns for smarter results. Everything lives inside one dashboard, and it plugs right into ClickFunnels if you already sell or promote on that platform.
How OfferLab Works
I’m always interested in the actual workflow. How do you get started? How does the platform support you as you grow, and what does daily use look like?
Here’s how things play out on OfferLab for both creators and affiliates.
For Product Creators
- List Your Offers: You upload your course, coaching program, software, or info product right into the OfferLab dashboard. The setup process walks you through entering your copy, offer assets, and affiliate commission details.
- Set Commission Rules: Decide if you’re offering recurring, one-time, or hybrid commissions. (More on that later!)
- Connect With Affiliates: Your offer shows up in the curated marketplace, where affiliates can browse, request access, and even start collaborating to boost sales. This is a two-way street, not a lonely “list and hope” situation.
- Collaborate to Boost Funnels: Unlike ClickBank, OfferLab actively encourages creators to work with their selected affiliates on improving funnel pages, bonuses, email swipes, and conversions. There’s built-in communication and even A/B split test tools for some plans.
For Affiliates
- Stumble Upon Offers: You browse the marketplace for high-quality, actively managed offers. Everything is vetted and curated, so you’re not wading through spammy junk.
- Apply and Connect: Affiliates send access requests to offers they like. Once approved, you get instant access to swipe files, funnel links, and training from the creator. In a lot of cases, you can suggest improvements or even co-create new bonuses.
- Combine With ClickFunnels: If you’re already a ClickFunnels user, the integrations are pretty handy. Get direct connections to funnels or share new assets with one click.
- Earn Revenue: As you drive sales, you see commissions add up in a centralized dashboard, which also tracks your stats, bonuses, and next payout dates.
This setup helps cut down on the guesswork affiliates usually face when they’re just grabbing random ClickBank links and hoping for the best. Both creators and affiliates get a shot at real collaboration, so everyone has a reason to work together for higher conversions.
How OfferLab Compares to ClickBank
ClickBank is basically the OG in the affiliate platform world.
I’ve used ClickBank for years. It’s great for certain niches and hobbyists, but the catalog vibe is more Wild West than well-oiled machine lately.
Anyone can launch almost anything onto ClickBank, which leads to some gems, but a ton of low-quality or even scammy stuff too. Oversaturation and lack of creator management are legit problems.
OfferLab, on the other hand, feels curated.
The offers you find here are actively managed and part of a bigger community. Before anything goes live, the OfferLab team checks offer quality and merchant credentials.
The system actually trains creators and affiliates on smart funnel building, so not only is trust higher, but you also won’t waste time promoting offers that vanish overnight or stop paying commissions.
Here are the big differences I noticed:
- Transparency: Affiliates and creators both see analytics, real-time funnel data, and upcoming promotions. More trust, less second-guessing.
- Collaboration: Affiliates can suggest tweaks or create custom bonuses together with creators. You’re not just a random referral code.
- Training and Tools: Built-in resources for both sides. ClickBank has little to no affiliate or creator support unless you buy third-party courses.
- Brand Credibility: Russell Brunson and team are actively involved, with regular updates, trainings, and Q&As. That alone brought some big marketers over early.
So, if you’re tired of feeling like just another affiliate with 10,000 competitors on ClickBank, OfferLab’s smaller, more focused network and collaborative setup really changes the dynamic.
How To Choose Products To Promote In Offerlab? Step-By-Step
The first step is simple: create your free OfferLab account. You can sign up here.
Once inside, the next thing to do is set up your profile and make sure you have a Stripe account connected. At this stage, OfferLab only uses Stripe for secure and reliable payments.
From there, you’ve got two paths you can take inside OfferLab:
- Creators – If you’re a course creator, coach, or product owner, you can upload your program and sales funnels to OfferLab. This way, affiliates can apply to promote your offers for you.
- Affiliates – If you’re an affiliate marketer, you can choose from bundle products inside OfferLab and start earning multiple commissions by promoting them.
Since I’m coming at this from an affiliate’s perspective, let’s break it down that way.
The beauty of OfferLab is that it’s not just about promoting one product for one commission. Instead, it allows you to promote bundled offers—so you can earn from multiple products within a single funnel.
For example, Russell Brunson himself shared a case study from the Yoga niche:
- A beginner yoga instructor offers a course for newbies.
- Another creator sells eco-friendly cork yoga blocks.
- Someone else provides premium yoga mats.
- Another collaborator organizes yoga retreats.
With OfferLab, all of these products can be bundled into one funnel. That means a customer pays once at checkout, and you, as the affiliate, earn multiple commissions from that single sale.
Pretty exciting, right?
To give you a real example: I promote Jonathan Montoya’s courses inside OfferLab. He’s bundled three of his products together into one funnel.
The best part?
I don’t need to purchase them myself—I just promote the bundle, and when someone buys, I get paid commissions across all three offers.
OFFER ONE: Leave Your 9-5 Challenge 40%Commission = $2
OFFER TWO: A.I Freedom LaunchPad 40% Commission = $38.80
OFFER THREE: Freedom Breakthrough 3.0 40% Commission = $798.80
The cool part is that you can choose which niche you like, and you will be able to create your own bundle to promote and earn yourself a commission.
How Does The OfferLab Marketplace Work?
Inside the OfferLab marketplace, you’ll find a wide range of products to promote. These aren’t limited to just one type—in fact, you can choose from:
- eCommerce products
- Digital goods
- Online courses and coaching programs
- Experience-based offers (like live events, masterminds, and workshops)
And when it comes to niche categories, the marketplace is just as diverse. For example, if you’re interested in promoting eCommerce products, you’ll be able to choose from categories such as:
- Books
- Beauty & Personal Care
- Sports & Outdoors
- Clothing & Apparel
- Electronics & Tech
- Food & Drinks
- Handmade & Unique Products
…and plenty more being added as the marketplace grows.
This variety means you’re not stuck promoting the same types of digital courses over and over—you can actually diversify into different niches, depending on what resonates most with your audience.
Who’s Already Onboard?
Nothing boosts my confidence in a new platform more than seeing it get real traction with smart marketers.
OfferLab is already being used by some well-known names, folks like Jonathan Montoya, David Sharpe, and several former ClickBank “super affiliates” all went public with their adoption in 2024.
They’re not just there for early-bird hype, either.
Some top creators have started moving their product launches to OfferLab, hoping to build closer affiliate partnerships and escape the race-to-the-bottom commission wars you see on old-school catalogs.
The “in it together” energy is real. You can see some genuine early-mover advantage for people getting in now, before things really blow up.
It’s nice to be part of a supportive, growing community where you have a voice, and other marketers want to see you win.
Pros and Cons of OfferLab
I like to keep it balanced, so here are the real pros and drawbacks I found:
Pros
- Built by Russell Brunson: Decades of credibility and solid community support behind it. Regular platform updates mean your feedback actually gets attention.
- Collaboration Drives Results: Creators and affiliates work together, which helps everyone convert more, instead of just dumping links and moving on.
- Less Competition For Now: As a newer platform, affiliates and creators have more breathing room and the chance to become top earners (think early ClickBank days).
- Real Training: Marketplace, funnel building, and communication training built right into the onboarding, so you don’t waste time flying blind.
- Top Names Onboard: Well-known marketers are starting to put their launches here, driving credibility and more organic attention.
Cons
- Still Early Days: The catalog is smaller than ClickBank’s; hundreds, not thousands of offers (yet). Some verticals may feel a little thin as of early 2025.
- Learning Curve: The collaboration features are amazing, but you’ll need to spend some time learning the OfferLab dashboard and new processes.
- Limited Physical Products: If you focus on physical affiliate offers (like Amazon associates), this platform is geared to digital only for now.
- Acceptance Process: Because OfferLab curates offers and affiliates, approvals can take a couple of days instead of being instant.
- You need a Stripe account: To register with Offerlab, you need to have a Stripe account to have both a complete funnel as well as to receive payments.
Who Should Join OfferLab?
Here’s where OfferLab stands out for different user types:
- Affiliates Sick of Low-Quality Offers: If you’re burned out weeding through weak ClickBank launches, you’ll find the OfferLab quality bar way higher. Less spam, more real collaboration.
- Course Creators and Digital Product Sellers: If you want to attract real affiliates and have input on your funnel’s next stage (not just beg for promotions), OfferLab is a strong pick.
- Beginners Who Crave Guidance: The platform’s built-in training and responsive support are great for newbies who want training and accountability, not just guesses.
- Serious Marketers Looking Long-Term: If you care about monthly recurring commissions and relationship-driven launches, OfferLab has the tools to build a real, stable online income.
- ClickFunnels Users: If you already use ClickFunnels, adding OfferLab is a breeze. Your funnels, campaigns, and asset sharing are basically plug-and-play.
How To Work With Russell and His Offerlab Team And Make Your First $1000 per Month Online
As promised, I am now going to show you more about Russell Brunson’s Offerlab Certification that can help you earn more money with Offerlab.
How Does the OfferLab Certification Work?
Russell’s team has made this process incredibly simple.
Once you join, you’ll get access to ready-to-go, high-converting offers and funnels—the kind you can literally launch in under 60 seconds. No more burning cash or time trying to build everything from scratch.
When you hit your first $1,000 milestone, your account gets upgraded to OfferLab Verified status. This unlocks even more opportunities, including the ability to earn recurring income just by introducing new users to the platform.
Here’s the exciting part: anytime a creator you introduced makes sales, you earn ongoing commissions—without lifting a finger. Russell calls this “snooze profits” because you keep earning even while you sleep.
⚠️ Important: The Certification is only being offered once at a special discounted rate. Miss it, and the price jumps significantly. Go ahead and Check Out The OfferLab
What Does the OfferLab Certification Include?
Even though OfferLab itself is free to join (you can sign up here), the Certification Program is a premium training designed to turn you into a top-performing affiliate. Inside, Russell and his team will:
- Train you on how to bring both affiliates and offer owners into the marketplace.
- Teach you how to become a high-level “super affiliate”—including traffic generation, running ads, writing powerful copy, and scaling your promotions.
- Show you how to craft your own irresistible offers that other affiliates will be lining up to promote.
The price? Right now, you can get in at a one-time introductory rate of $497.
But here’s the catch: this is a limited-time offer. If you miss it, expect to pay as much as $5,000 when it reopens.
My Final Verdict: Is OfferLab Worth It?
I’ve used just about every major affiliate platform.
Most feel either outdated (ClickBank, JVZoo) or way too closed for beginners (ShareASale, Impact). Real affiliate marketing today is all about relationships, recurring income, and genuine collaboration between creators and affiliates.
The older platforms just aren’t set up for this.
OfferLab gets the formula right: meaningful partnerships, a lean but high-quality marketplace, real support from the top down, and a recurring commission model that rewards you for building long-term instead of chasing one-off spikes. All that, plus the stamp of approval from Russell Brunson and a bunch of rising star marketers, makes it worth joining while the competition is still low.
Ready to Try OfferLab?
If you’re serious about making affiliate marketing work—with better offers and recurring revenue—OfferLab is the platform to try next.
Now’s the smart time to get in; join early, stake your claim in top niches, and build relationships that will benefit you for years.
➡️ Join OfferLab here and get started for free.
Want to chat about your goals or check out OfferLab strategies in more depth?
Drop a comment below, and I’ll do my best to answer your questions based on my own experience and recent results.
Regards and Take Care
Roopesh