What is Beauty Blog and Is It Worth It To Start One?

Are you passionate about make-up, skincare, and other aspects of beauty? Would you like to make money in the beauty industry?

What is a beauty blog and is it worth your time and effort to start one? It’s no surprise that the beauty industry is constantly expanding and is reaching BILLIONS in revenue.

You might be wondering what a beauty blog entails. I am going to show you what these blogs are all about. I am also going to show you that it’s not LATE at all to get started with your very own beauty blog.

I will give you some ideas on areas of beauty blogging that you can implement in your new exciting blog.

Ready to start your beauty blog?


Check out my NR.1 recommended online business training platform to get started. Click on the link that follows to get started

What Exactly Is a Beauty Blog All About?

A beauty blog is a website where the blogger shares information about make-up, skincare, or even haircare or anything that is related to helping people learn how to look beautiful.

The blogger can share their latest tips, and popular trends taking place within the beauty industry.

Do you have to be a professional hairstylist or make-up artist to start a beauty blog? Not at all.

The rule is the same as when it comes to starting any other blog. You just need to be passionate about beauty or make-up, to start a beauty blog of your own.

At the end of the day, the main point of a beauty blog is to help someone who needs to know more about beauty and skincare products or certain beauty techniques and so forth.

Recommended Reading: Can Diary Blogs Make Money?

What Are Some Popular Beauty Blogs?

According to Zion Market Research, the beauty industry is expanding at a rapid rate. It is estimated to reach the $95 billion mark by 2027.

Right now, we are in 2023, and you have got plenty of time to earn your share of this booming market.

Let me show you some of the popular blogs that are around.

(1) Into The Gloss

What is a beauty blog into the gloss is a beauty blog website

Has interviews featuring specialists, and product reviews, the site was founded in 2010 by Emily Weiss.

(2) The Beauty Department

what is a beauty blog the beauty department

This one has tutorials and is run by professional make-up artists.

What about cruelty-free make-up beauty blogs? Are there such blogs? Yeap, you bet!

Here are just two of them :


what is a beauty blog 100%pure is an example of cruelty free beauty blog

This site talks about natural and organic beauty products. They have award-winning products that folks can use without having that guilty conscience.

(4)Ilia Beauty.com

what is a beauty blog ilia is a beauty blog

This site is the brainchild of Sasha and her brother Zac. Sasha worked in the beauty industry and was shocked to learn that the ingredients in the products that she used on a daily basis were not safe.

As a result, she set on a quest to create a lip balm that was safe, natural, and effective. And the rest is history.

Now, you have an idea of what a beauty blog is all about. If you were to visit these blogs, you would notice that they have accompanying social media accounts.

You might even think to yourself, that these sites are also so professional looking, that you do not stand a chance. That is not true!

Remember, that at one point that blog started out on a blank WordPress site. Everyone has to start somewhere, and you can get there as well.

You just need to be guided to the right training and be consistent in your business. As for the social media part, do you really need to do that as well?

I will address that concern in a moment.

Let me show you how you can go about starting your beauty blog.

How To Start Your First Beauty Blog?

The first part is selecting a niche. In this case, your niche or target audience would be the beauty industry.

But it’s too broad.

You can always narrow down the niche. The key is also not to make it too narrow.

If it’s too narrow, then you are not going to have much to talk about as time goes by.

Let me show you a cool way to unlock some unique ideas for your beauty blog.

I am going to head over to the Wealthy Affiliate training platform. This is where I got started with my online business with a health blog.

Wealthy Affiliate has a Niche Finder tool.

All I got to do is type “beauty” into the search bar. Take a look at the results I got :

How to find unique ideas for your blog, the niche finder tool

Now you can take one of these categories and get into more specifics. I took the last one, “beauty tools and accessories,” to look at further results.

Here they are:

How to start a beauty blog. Going into specifics into finding the right niche.

And you can get even more specific. Let’s investigate the different types of “eyelash curlers.”

How to start a beauty blog the different eyelash curlers

Now, check out the last screenshot when I click on “magnetic eyelash curlers.”

By talking about using curlers for different lashes and eyes, your blog is going to be targeted to a very specific audience.

These are all unique topics that you can use for your blog.

Choosing specific categories is what will allow you to gain authority in the beauty niche and get your own following or target audience.

The next part is learning how to optimize your blog posts

Why the need to optimize your posts?

Great question!

In order to get people to see your posts, your posts need to be visible on the top spots of Google and other search engines.

This is where you need to learn about SEO or search engine optimization.

SEO is about using keyword research and other techniques to ensure that your posts have the best possible chance to beat the competition and is a topic that people are searching for.

This is where Wealthy Affiliate has top-notch tools to help you get started. Check out my Wealthy Affiliate review here.

How Can You Make Money From Your Beauty Blog?

Once your post is ranking, and you are getting FREE traffic, there are a number of ways your website can earn you money.

You can earn via affiliate marketing. That is where you can do product reviews.

You can review the best eyelash curlers. Once your reader is ready to buy, they would click on your affiliate link.

This would take them to a seller(like Amazon), who you are an affiliate for. Once they buy the product you earn a commission. (Amazon pays YOU!)

What is Affiliate Marketing all about

Recommended Reading: Is Writing Blogs for Affiliate Marketing a Waste of Time?

The other ways your website can earn you money is by selling ad space to ad display networks and offering sponsored content opportunities to companies.

You can also market your own online course, or offer a coaching program.

It’s all up to you!


Build Your Online Business With This FREE 5-Day Training!

Should You Start a Beauty Blog Or Just Stick With a Social Media Account?

This is a great question.

One of the main drawbacks of starting a beauty blog is that it takes TIME and EFFORT before your online business finally gets ranked on Google and other search engines.

A brand-new blog takes anywhere from 6 to 12 months before it gets trusted by search engines and ranked on the top pages of Google.

You can start a social media account using one of your favorite platforms. It can be YouTube, Instagram, or FaceBook. You can focus on one account, while you are building your blog on the side.

The main difference between starting a blog and using social media is that you have more control over your blog than your social media account.

With a social media account, you are playing by their rules. That means that at any time, they can shut down your social media account, and you can lose your followers and/or revenue.

Bottom Line: In the Long Run, A Beauty Blog is Always a Good Investment

Are You Ready To Start Your Beauty Blog?

To summarise, you now have an understanding of what a beauty blog is all about. You have learned that the beauty industry is a very lucrative market to get into.

I have shown examples of successful beauty blogs.

You also know how to go about choosing a specific category within your beauty niche. And you know what you need to do to make sure that your blogs stand out amongst the competition.

I ended off by showing you, the awesome ways that your blog can make you money. You can use one of the methods or implement them all in your blog.

One question remains, “Are you ready to start your beauty blog?”

If you are, then go ahead and sign-up for your FREE Wealthy Affiliate starter membership and see how they can help you.

Or learn more about them by checking out my Wealthy Affiliate review.

If you have any questions about blogging, affiliate marketing, or starting an online business, simply leave your comment below, and I will definitely reply.

It was awesome to chat with you.

I wish you everything of the best in your online business.

Kind Regards and Take Care


Leave a Comment