You made an awesome choice-you decided to start an online affiliate marketing business. But, there is a problem….
You want to do it, yet you have no following.
And now you are wondering whether or not it’s still worth your time to start an affiliate marketing business. Can you do affiliate marketing without a following?
Well, I got some great news for you!
Can You Do Affiliate Marketing Without a Following?
Yes, you can do affiliate marketing without a following. Even though you might not have a social media following, you can still make money with affiliate marketing. What about if you have a Youtube channel that has zero subscribers? Yes, you can do that as well!
In fact, social media, with the likes of Instagram, FaceBook, and TikTok is just ONE way that you can use to build a profitable online business. There are other ways, that you can use that do not require you to build a huge audience to earn affiliate commissions. And today, I will show them to you.
My name is Roopesh and I started my online journey using the affiliate marketing business model. My previous profession was working in the health field as a pharmacist.
You might be asking, “why in the world did he leave the medical profession, to do affiliate marketing?”
Let’s just say that my hearing health took a turn for the worse. It left me with no choice but to look for a backup plan. Feel free to read my story here.
What Are The Benefits of Doing Affiliate Marketing?
With affiliate marketing, you are the middle guy or lady. You bring the buyer and seller together.
For every successful transaction that takes place, you earn a handsome commission. That is basically how affiliate marketing works!
As for the benefits, there are many…
Firstly, you do not have to outlay huge capital to buy any stock. If you want, you can buy the product or service that you are promoting(to give folks a detailed review), but you do NOT have to.
Do as much research as you can and provide your audience with as much GENUINE help as you can…
The rest will take care of it yourself.
You do not have to do any recruiting. So, it’s not like an MLM business like Velovita or DreamTrips, featuring complex compensation plans, team building requirements, etc.
You have a choice of selling high-ticket products or low-ticket products. Both of them are great to have in your business. It really depends on the niche or the audience that you are marketing to.
You can do affiliate marketing in your spare time. There are some great affiliate marketing business programs that will teach you the principles in easy-to-digest modules.
You can do the training and work on your business whenever you have free time. It’s a flexible business to do, especially if you have other commitments.
It’s not a complicated business to learn.
Now let’s see how social media affiliate marketing works
How Does Social Media Affiliate Marketing Work?
With this type of affiliate marketing, you use social media to promote other people’s products or services.
If you are a YouTuber, you can make product review videos. You can make them both fun and educational.
If you have an established channel, with a good subscriber base, then you can pretty much promote your affiliate products and earn commissions.
The same can be said if you use Facebook and Instagram reels, TikTok, or Pinterest idea pins.
And the key factor is people will buy from you because they TRUST you as you have been in the game for a while.
But what happens if you do not have a decent amount of followers?
Answer: It’s not the END OF THE WORLD.
You can still make money using social media.
Let me show you how in the next section.
How To Use Social Media Even If You Have No Followers?
May I introduce you to Influencer Marketing?
What is an Influencer Marketer?
It can be anyone and not only celebrities. They have a large following on the web and social media. The key point is that their followers see them as experts in the field.
And this can be good for you.
You can reach out to these marketers and propose a deal where you can promote your product to their audience.
In this way, you are still using social media, and getting leads WITHOUT ‘needing any followers of your own.
But, let’s say that you tell me…..“Roopesh, social media is just not my thing. I want to avoid it completely. Is there another way to do affiliate marketing without showing my face on FaceBook?”
My answer: Yes! of course, there is a way…
Let me show you in the next section
How to Do Affiliate Marketing Without Any Followers? 3 Ways You Can Do This!
Method One: Use Paid Advertising
Ready to PAY to Play?
Essentially, you will be creating campaigns promoting your product across the network/s where your audience is hanging out.
In my opinion, this is not a beginner-friendly approach to affiliate marketing. If you are new to using paid ads, then you have to make sure that you got a good budget set aside for it!
You will try, experiment and try again to find which ads are the converting ones. This can take TIME and be pretty expensive.
Don’t say I never warned you!
Nevertheless, it is a way to get eyeballs on your offer without having a following.
Recommended Reading: Why Wealthy Affiliate is the Best Training Platform For Affiliate Marketers.
Method Two: Build Your Own Blog/Website (SEO Affiliate Marketing)
With your own blog, you can get FREE(organic traffic) to your website. Not only can you earn affiliate commissions, but you can also earn AD REVENUE from ads that are placed on your site.
Of course, it’s not going to happen overnight.
To get that free traffic, your article or blog posts need to be well-ranked on Google and other search engines.
This would take some time. But more IMPORTANTLY, you need to learn the right way to do this. I recommend signing up for this training platform, to get the tools and training to learn SEO or search engine optimization the right way.
And please do not be scared of the SEO word. It might sound scary and difficult to do.
I know that when I started back in 2015 with my affiliate marketing journey it was scary.
But it’s all about applying the right techniques, which trust me after a while you get pretty used to.
Method Three: e-mail Marketing
How often do you check your e-mail?
I am guessing, that you do it more than twice a day!
And do you get e-mail offers swamping your inbox?
If you do, then it’s a sign that someone is marketing to you using e-mail.
If they are persistent, and salesy in their approach then I doubt you will buy from them. I know that I would not!
Who would want to buy from a “sleazy salesperson?”
My point is that e-mail marketing is a POWERFUL and EFFECTIVE method to get affiliate commissions. It’s all about establishing relationships with your subscribers.
Give them value, and offer them solutions. Get them to know you, like you, and trust you.
They will eventually buy from you.
There you have it.
Can you do affiliate marketing without a following? You now know the answer. You also learned three ways to go about doing it.
If you are hell-bent on using social media, then you learned a way how to do that as well.
I hope that this article has helped you out.
If you have any questions or comments, please leave them below, and I will get back to you.
Until next time, take care.